Interview with Robert Macauley from LifePrint


LifePrint is a socially connected Augmented Reality photo printer that makes your photos come to life like magic in your hands. What we’re doing with LifePrint is bringing photographs into the new millennium by making real photos dynamic and ‘social’ for the first time in history. This means we give you the chance to experience all of the things you love about digital photos in physical form.

This is Lifeprint's official logo.

Tell us a bit about yourself. Who are you and what do you do?
I’m Robert Macauley founder of LifePrint, photo enthusiast, and all around daydreamer. I create special products that focus on bringing magic to people’s lives. Who doesn’t need a little more magic in their life?

This is Robert Macauley of Lifeprint, interviewed for their Kickstarter Campaign.

I create special products that focus on bringing magic to people’s lives.



What does a typical day in your life look like?
It’s pretty much go go go from the moment my alarm goes off. Phone calls with clients and partners, development meetings, Kickstarter support, an occasional bowl of cereal and Balance bar for fuel, and then calls with Asia in the evening. It’s a good life.

This is a photo of how LifePrint is used.

Tell us something that most people don’t know about you
I’m a big Harry Potter fan. And these photos help bring us all a little closer to that magic in real life. Now, if only we could get ourselves a flying car like Mr. Weasley’s Ford Anglia, we’d be all set. Maybe that’ll be my next project haha
How did you come up with the idea for your product and what made you “go for it?”
The idea was a culmination of a lot of different pieces. We started with the question of “What does the photograph of the new millennium look like?” and went from there. Augmented Reality technology has been around for years in advertising and other places, so there wasn’t much new there in terms of raw technology, but the way in which people use it, the convenience and integration with your own media. Integrating with Apple Live Photos, these things really make all the difference. Then of course there’s the network, the ability to share photos around the world just like you would with digital pictures, that was something we really wanted to add because people love being social with their pictures today.

What made you decide to go with crowdfunding (or venture capital)?
Nothing helps prove a market better than crowdfunding. Your backers will give you great ideas and early feedback for your product so by the time you launch, you have a group of really great fans and people who really care about the product. It’s a great community.
What is the best decision you’ve ever made with your product (financial, emotional, educational) that led to the product we’re experiencing today?
The socially connected backend allows for sharing and virality in a way that’s never been done with real photos before. It’s gonna get everyone real excited once they start using it.

LifePrint boasts to be the world's first Apple Live Photos Printer!

Where do you see your company or your company’s focus in 1-2 years?
Mobile printing solutions. This can be anything from photos to 3D printed objects. We want to make it easy for you to get digital data off your mobile devices and turn it into physical with a one to many sharing platform. We’re starting with photos, but the sky’s the limit.
If you could time travel back to day one of your start­up and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heartache, what would you tell yourself?
Don’t be afraid to spread the word, people will love it.

This is Robert Macauley of Lifeprint, interviewed for their Kickstarter Campaign.

Don’t be afraid to spread the word, people will love it.

Any tips for aspiring entrepreneurs on how to facilitate a successful financing campaign?
It takes more time and money than you think to run a successful campaign. Give yourself at least 60 days before you launch to exclusively focus on building an audience and email list. Your first day is your most important and that email list will make all the difference in the world.
What do you see as the biggest advancement in your technology sector over the next 5-10 years?
Augmented Reality tech will be ubiquitous in 10 years. Eventually someone will develop a piece of eye wear that makes photos and billboards come to life without the need for a phone or app.
What do you see as the biggest risk in your technology sector over the next 5-10 years?
Competition. The market right now isn’t really innovating because people think printed photos are dead. Once we come out and help show the world what the photos of the new millennium will look like, people will start to enter the market.

Thank you for your time Robert!

Wrapping it up

If you’d like to support Robert and LifePrint, check out, the Kickstarter campaign and follow them on:
Facebook – TwitterInstagram

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