Wiivv Wearables set to start Kickstarter Campaign after Completing $3.5M Seed Round Funding
Wiivv Wearables Inc., a bionics company, has recently announced their successful seed round funding to the tune of $3.5M, led by Eclipse V (previously known as Formation 8 Hardware Fund) and Real Ventures.
Asimov Ventures, a seed and early stage VC targeting startups in 3D printing and robotics, also made its first investment since conception. Other strategic investors include Evonik Industries – a global leader in specialty chemicals; and MAS Holdings – a manufacturing company dealing in design-to-delivery, with 38 world-class apparel facilities.
A number of other notable investors participated in the seed funding, including Simon Whitfield of Relentless Pursuits Partners, who’s a celebrated Canadian sports icon and Olympic gold medalist; Vyomesh Joshi, the former EVP of Imaging and Printing at Hewlett Packard; and FIT Technology Group – the former parent company of NetFabb.
Wiivv Wearables has been involved in expansive technology and innovation, specifically in mass customisation, which is a new approach to conventional manufacturing that promises to balance today’s “on-demand” world. The company is using a cutting edge adaptive and scalable manufacturing system that is poised to revolutionise the fabrication of body-part specific telemetry and made-to-fit gear. In other words, it is the fastest customisation engine for insoles in the world.
When your foot arch stays unsupported throughout the day, the muscles tend to collapse, resulting in foot fatigue. To address this issue, Wiivv offers personalised arch support to minimise foot fatigue.
But this is only the first step for the Vancouver-based company in the fabrication of 3D printed biomechanically custom gear, whereby personal data is sent directly to them from your smartphone pictures.
In the next phase, Wiivv will be launching a crowdfunding campaign on Kickstarter with their first mass-market product, BASE, which is a 3D printed comfort-fit insole with foot digitisation. The campaign’s goal is to build a community of early adopters for their first product.
Below is a demo video of how the technology works.