6 Reasons Your Startup Should Opt for a Website Builder
When looking to create a website for your startup business, whether as a tool to direct visitors to a physical store or to generate sales via it, the most affordable options available to you are a website builder or a Content Management System (CMS).
Both options have helped countless entrepreneurs with limited resources, in terms of money, technical skills, and time, create and operate beautiful and powerful websites that give them an active online presence. However, choosing between the two determines the direction your project takes, including how much work you will need to put into designing and updating your website in the long run.
Here are some reasons to choose a website builder:
1. Ease of Use
A website builder such as Wix help you create an online presence fast using proprietary online tools. You design web pages using a browser-based interface that requires you to drag-and-drop elements. Moreover, it automatically publishes the pages you create after completion, so you don’t require any prior technical knowhow to build your own website.
If you were to use a CMS, such as WordPress, for instance, you would require some technical knowhow to maximize on the potential of your website. CMS don’t offer a drag-and-drop interface. Instead, you have to use a WYSIWYG – what you see is what you get – editor abstracted from the actual site to create your content.
2. No need to tweak themes and plugins
Besides the web page editor, there are other elements that make website builders easier to use compared to CMS. For instance, you don’t have to tweak the code for themes and plugins in website builders before using them. With WordPress, however, you need some coding skills to maximize on the capabilities of some themes and plugins.
Although WordPress and other CMS have many themes and plugins due to their large community, many of them can be inconsistent, and do not necessarily work as expected. For instance, you may have to tweak the theme or plugin for them to be compatible.
Website builders, on the other hand, control all plugins and templates online, so you can use them directly without any tweaks. You can also access apps from the marketplace for free or a small fee.
3. Cost Effective Maintenance and Software Updates
When using a site builder, you will be required to pay a fixed monthly fee to enjoy a specific plan offering a range of features that typically include free hosting and a free domain, at least for the first year. CMS applications, on the other hand, are free to use, unless you opt to purchase a premium third party feature or service for extra capability. You will, however, need to pay for hosting and the domain.
The monthly fee for website builders usually includes the cost of upgrades and additional development. Since website builders automatically adapt with the times, your website can always enjoy new or trending technologies without requiring any extra effort or development on your part.
CMS websites, on the other hand, are usually updated manually, which requires you to have access to in-house talent or maintenance services offered by a professional design firm. Moreover, new developments are not available immediately because they are dependent on community contributions.
So, depending on your plan, your website builder provider will automatically back up data and install the necessary security updates for free.
4. SEO and Mobile Friendliness
Website builders are designed to deliver responsive and SEO friendly sites. The fact that your website is responsive means that it can be easily viewed from any device. Website builders typically offer the option to edit the descriptions, page names, meta tags and other SEO items on each web page so you can optimize each page individually for search engines.
Moreover, you can optimize individual pages for mobile devices, or use a separate mobile website builder to create a website specifically for smartphones and tablets.
5. Business Email
Every business needs an email address, preferably with your business name, like email@example.com, in order to appear credible with customers, suppliers, and other parties you are emailing.
Although website builders typically don’t offer a business email, most of them give you the option for Google Apps integration, allowing you create business emails as part of your plan. However, this will increase the cost of your monthly plan.
6. Exceptional customer support
A website builder, like Wix, are known to have exceptional customer support with email, live chat, and self-help forum support. Users with a pro plan also get phone support every day during work hours.
The ideal web solution for small businesses
When it comes to creating an online presence, many small businesses and startups look for an option that is affordable, easy to use, and has good customer support. Of course, this is in addition to the ability to build a pleasant, fully functional website that communicates the brand image and product/service offered to the audience correctly.
Website builders easily satisfy all these needs. They help entrepreneurs get online faster without the technical burden associated with creating and maintaining a cutting edge website, plus they are fairly cheap to run with most plant costing a few dollars per month.