This Is Why Everyone Is Going Crazy For Pebble
HOW MUCH HAS PEBBLE GROWN SINCE IT’S BEGINNING?
With the amount of smart watches and fitness trackers out there today, what makes Pebble’s latest products the fourth most funded campaign ever on Kickstarter? Everybody knows Fitbit. Even those who aren’t into the wearable technology craze know who Fitbit are, and it seems Pebble could also become a household name in the future.
CEO Eric Migicovsky shared his ethos behind the product:
A lot of people tell us that they turn off the notifications on their phone when they start using Pebble. And it becomes this way to triage notifications and messages without having to take your phone out of your pocket.
On the 24th of May this year, Pebble raised over $1,000,000 in one hour for their latest Kickstarter campaign. This shows how desperate people are to get their hands on the latest Pebble products. These new products are two new smart watches with heart-rate monitors called Pebble 2 and Time 2 and the third is a little square object named Core which tracks location and streams music.
HOW MUCH IS THE WEARABLE TECHNOLOGY MARKET EXPECTED TO GROW?
Now, Pebble is in no way a large multi-national consumer electronics company. In fact, it can’t really be compared with the likes of Fitbit at all. However, it has still been an influential player in the wearable technology market, which is expected to grow substantially in the next 4-5 years. CCS Insight has predicted the wearable technology marketing to be worth $34 billion by the year 2020 with a huge 411 million smart wearables available by that time.
WHY SHOULD YOU CHOOSE PEBBLE OVER OTHER FITNESS TRACKERS?
Well, there seems to be a number of factors attracting people to the Pebble watch for example, it is a smartwatch with an affordable price tag, long battery life and straight forward usability. It seems that the most popular factor is the long battery life. Some have criticised saying that it does not last the acclaimed 7 days, but others seem happy with it. My guess is, that the people who are not happy with the battery life are those who are looking for perfection, but when you look at the price points for the Pebble, you can’t really complain too much.
The Pebbles display will stay on at all times. Unlike many smart watches that require you to twist your wrist towards you in order to turn the display on to find out the time. Having had this experience, I can agree that it can get a little tedious after a while, especially when the display wont turn on and I’m just standing in the street looking like I’m having some sort of rave to myself. Not a good look.
The long lasting battery would be a very attractive aspect for me, personally. I could just put the tracker on and then not have to worry about it for days. This would be amazing, if it is true, because there is so many other pieces of tech that I use on a daily basis that I have to make sure is charged and that are more difficult to transport. The Pebble would just be put on my wrist and I can forget about it for days whilst it keeps an eye on things for me.
HOW MUCH DOES A PEBBLE COST?
The pricing points are attractive in comparison to many other smart watches like Apple. It ranges from about $100 for the first Pebble to $250 for Pebble Time Steel. Pebble has fostered a customer base in an ever-changing market, where many consumers have the habit of tossing their newest fitness tracker in a drawer after a couple weeks of using it. This speaks volumes about Pebble’s products. Their customers keep coming back for more.
WHAT CAN WE EXPECT FROM PEBBLE’S FUTURE?
IDC predicts that Pebble will distribute around two million units this year, however despite the projected growth of the wearable technology market, Pebble is expected to ship only 2.2 million by 2020. These statistics are based on the fact that Pebble’s success was huge right from the start, but is now steadily decreasing due to new competition emerging. It is expected that consumers will expand into other wearable gadgets and smart watches with better features and displays, despite the higher price tag.
Of course, this is all speculation and my opinions derived from research into Pebble. I have never actually had the pleasure of trying one out for myself as of yet. I hope this is something I can get my hands on in the future though and it will be interesting to see if my expectations matched the reality of the product.
What are your opinions on Pebble? Let me know what you think in the comments below…