Netflix Reviews Are Finally Dead and Buried
A few months ago, Netflix announced that they would no longer allow users to write new reviews of films and shows. Those that had already been written were to remain up somewhere, caught in review-limbo. Now, though, the streaming platform has finally pulled the plug on user reviews completely. Bye bye!
If you use an app to watch Netflix, you might not even have been aware that there were user reviews up there. That’s because the only way you could find them was by going on their site. The company had been looking for a less text-heavy way of recommending content for a good while. There’s still some user input- you can give shows a thumbs-up or thumbs-down. However, they’re really focused on their own algorithm that supposedly matches users with stuff they might want to watch, based on a percentage.
Sceptics amongst you may doubt that algorithm isn’t quite what it appears. Some might even go so far as to say it’s completely made up, and merely pushes content that Netflix has spent big bucks to acquire. Of course, we’d never want to suggest that any algorithm was simply a tool to give consumers the illusion of choice, while actually narrowing down their options. But the fact remains: from now on, if you’ve got an opinion about a Netflix show, take it elsewhere. Somewhere like Amazon Prime.
In other Netflix news, the streaming platform is starting to test out ads between episodes. Well, not ads in the strictest sense of the word. Instead, they’re trailers for other Netflix shows- basically the same thing the BBC does. As you might expect, though, the public response wasn’t exactly stellar. Reddit was awash with angry comments from users promising to cancel their subscription if Netflix don’t backtrack.
Interestingly, though, Amazon Prime already does exactly that. Right from the start, they placed trailers before films and shows. It looks like Netflix is moving away from Prime on the one hand, while also borrowing a few ideas from them at the same time. This isn’t the first time that they have switched up their platform, but we wouldn’t be surprised if there were even more radical changes around the corner.