Meet Whoop Wearable 24/7 Fitness Tracking System
The wearable technology market is one area growing in popularity at a tremendous rate. The industry is already worth billions of pounds, and by 2019, total spending on wearables will hit a staggering $53.2 billion, projects a study by Jupiter Research.
That’s nothing to sniff at, and manufacturers and marketers are already in kitchen trying to cook the most effective techniques and methods in a bid to attract large customer bases and take over the not-fully-exploited wearable market.
Whoop Wearable 24/7 Tracking System
Talking of effectiveness and popularity, there are a couple of products and manufacturers we can’t go without mentioning, and one of them is the Whoop Wearable 24/7 Tracking System, formerly known as Bobo Analytics. While I’ll be lying to say that Whoop is the most established, the most popular, or even the best-selling out there, you would certainly agree with me that the product is certain to merit the said attributes in the next couple of years.
Additional Reading: The Best Fitness Tracker
Founded in 2012 by Will Ahmed, who is also the company’s CEO, Whoop’s wristband and tracking system has been on the market for barely three years, but their achievements are suggesting otherwise.
As Ahmed explains, the wristband is a thing of the future; presenting 24/7 real-time data on a subscription basis and with the capacity to measure three all-important fitness scores: intensity, sleep performance and recovery. It is basically designed for people leading active lives, such as athletes, and who find it hard to personally monitor their performances and recovery after games and training sessions.
Measuring an array of variables in skin conductivity, heart rate, body temperature and individual physical activity, and presenting the data directly to the ‘Coach’s Dashboard’, team doctors and coaches can now monitor the progress of their players in terms of match fitness and know who is really ready for the next game!
Undertraining and overtraining will be one less problem to worry about. And just for the record, the ‘Coach’s Dashboard’ will detect it if a player removes their Whoop wristband at any one time. See why it’s 24/7?
Whoop Wearable raises $12 million in funding
Whoop was able to get a whopping $12M funding from Two Sigma Ventures, NextView Ventures, Promus Ventures, Valley Oakland Investments and Mousse Partners. Ahmed and the company’s hierarchy board believe that this will provide them with the financial stability required to compete with some of the biggest players in the game such as Nike Fuel Band, Fitbit, Apple Watch, Polar and Garmin.
It may seem like a dream for such a young company to hit and surpass the level of Fitbit and co., but then the backing of world-famous names such as Two Sigma and Valley Oakland should be a reason enough to believe that everything about Whoop is promising.
While it may be difficult to point out specific differences between Whoop and other products of its class on the market, Whoop’s ultimate goal is outright different and clear-cut: ‘to live a step ahead of the athlete’.
According to Ahmed, the Whoop wristband measures the amount of strain one subjects their body to in games, practice sessions and even simple daily activities. Thus it will help the athlete control the amount of activity he/she engages in in an attempt to attain the optimum work rate.
The only problem most wearable companies face with regards to this is the fact that most players and athletes know very little about their bodies. They bank on a ‘feeling’ rather than on science and data to predict match fitness and performance, making wearables ‘useless’, and increasing the risk of injury in the process.
To fight this negative mentality, Ahmed explains, Whoop has been holding campaigns to enlighten teams and individual players all across the UK and other European nations on why a wearable is one must-have device in an athlete’s arsenal.
Whoop to partner with major leagues and teams all across the globe
As Whoop grows to become a force to reckon with in the wearable industry, it seems to be taking pro athletes and trainers on board as well.
The company has already finalised deals with some of the biggest teams in the MLS, NFL, MLB and NHL, and… the US Military too? Well, yes, and they are hoping that by the end of 2016, English Premier League players and teams will be clients too.
So, what’s the secret behind Whoop’s success (or whatever you’d call working with Michael Phelps and LeBron James)?
Here’s the thing: Whoop is not just any other wearable. As LeBron James’ longtime personal trainer and Whoop advisor Mike Mancias puts it:
“It’s not just about outworking the opponents at the pro level anymore. Optimum performance and better results can actually be achieved by balancing intensity with recovery. Whoop’s system provides data that has instilled me with a better understanding of each of my athletes’ bodies’ capabilities and limitations, and now I can draw the best out of them on the pitch and reduce the risk of injury during training.”
That’s basically what every trainer and coach would wish to have: a single system that would reduce the whole process of personally monitoring a team of 20 players into a single practice – observing the dashboard!
Collecting up to 200 megabytes of physiological data per day, trainers and individual athletes are in the position to calculate how much sleep or rest they need to fully recover from a hard day on the field or training ground.
They will be able to curb controllable factors of preparation and, in the long run, reduce the margin between success and failure.
Use of wearables is probably not the zenith of technology with respect to sports and performance monitoring because better technologies will definitely rise with time, but then for now, these bands are the best that money can buy.
Whoop is one of the few tried-and-tested options out there, and through a lengthy use of the device, it would be easy for individual athletes and teams to memorise their capacities and limits, and therefore hold strategic training.
After all, it’s each individual player’s performance that adds up to the success of the team. If each player can control the intensity of their training, give their bodies enough rest, and give optimum performance on the field, why wouldn’t a team deliver?
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