Interview with Per Sennstrom from Epickal’s Earin
Earin from Epickal AB
Earin is a worldwide first. Not only are we the smallest true wireless earbuds, we are also the first to hit the market. By true wireless, we mean absolutely no wires and no cables anymore. Bluetooth technology did allow headphones manufacturer to create product that don’t request any wires between the smart devices and the headphones. However, with these headphones, you still have an annoying wires between the left side and the right side. Earin got rid of the cable.
The impact in the industry is huge. We can talk about a paradigm shift. Imagine the impact for people running, exercising. Imagine as well the impact in term of fashion and lifestyle. You don’t need to bother anymore with these ugly cables around your head. It is so light, so discrete and it delivers high audio quality. It becomes almost invisible.
I am Per Sennstrom, an electronic engineer. I have spent a big part of my professional life working for major cell phones manufacturers such as Nokia and Sony Ericsson. I am also a big fan of music and Hifi in general, border line too interested in stereo speaker systems.
I am one of the founder of Epickal, with Kiril Trajkovski and Olle Linden. I am in charge of financials and the hardware engineering team plus all the things in between that comes with running a company.
A wise man said once “Stay hungry. Stay Foolish.” Foolish is important. Don’t let anybody bring you down. Your idea is crazy? Then it could be a good one, or crazy, unless you try you will never know. Go with your heart.
The exciting part of this new adventure is the fact that no days are similar. The common point between the days are long hours. Being an entrepreneur is a full dedication. It means wake up early in the morning (even if I hate that) and going to sleep very late. For a bit more than a year now, we eat Earin, we sleep Earin, we live Earin.
A typical day is made of so many things: R&D, production management, testing, lab, finance, marketing and many more…
The very idea of Earin came to us quite naturally, a pair of small true wireless earbuds, basically a normal corded earbuds that you remove the wires from. The step going from coffee room talk to actually implementing this to a reality was longer. We went through more than a few concepts of how to make it a reality with different technologies.When we had our first concept up, from a tech perspective not at all similar to the current solution, we knew that it could be done. There was no big decision at that point but we just kept going and set a milestone at Kickstarter, to test our idea against the market.
Launching the kickstarter campaign. When we saw the results of it, it was like a booster. We just didn’t convince couple of people in a meeting room to invest in our product. We receive the proof there was a huge demand for such a product and we had the funding coming in with it.
Kickstarter gave us so much more than money to fund the development. It gave us a fan-base, direct customers, lots of PR.
We didn’t communicate enough during the campaign but sharing your dream with the people that support you is one of the key element of being successful.
We are in the beginning of True wireless. 5-10 years is an extremely long period when it comes to new technology and tech advances. We know that many companies are following us closely. I am confident that Earin will be followed by basically all larger headphone companies now that we have hit the market. Short term, that is what will happen, True wireless will expand to be a whole new segment.
From a tech perspective, we will see maybe smaller units and cheaper products, being in forefront of technology is always expensive”
Thank you for your time Per!
Wrapping it up
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