GoFish Cam is a patent pending wireless, underwater action-adventure camera that sits on your fishing line and captures the real action of the sport in conjunction with our mobile application.Meant for trolling, cast-and-retrieve and bottom fishing in both salt and freshwater environments, the GoFish Camera has been designed with a stabilized, waterproof design to allow anglers to record the action down to 150 meters underwater without the wobble.In 2014, two brothers came up with an idea for an underwater fishing camera while on a fishing trip. After securing funds from friends and family, and investing more than a year of time, GoFish Cam was born.
Tell us a bit about yourself. Who are you and what do you do?
I’m a charismatic young-professional who sees challenges as opportunities to learn. I have had previous experience with startups and have taken on roles developing new business and developing sales leads for technology companies. I recently graduated from Carleton University in business and communications. Currently I am running the day-day of GoFish Cam and assist in setting the strategy for the Company under the guidance of Ryan.
“I’m one of those people that if we have a good conversation once, I’ll open up about anything to you.”
What does a typical day in your life look like?
Everyday is so similar and yet so different. With a startup there is always work to be done but there is also always something new to be working on. Managing my day-day usually consists of 10-12+ hours of work while having balanced meals, walking my dogs, and spending time with family and friends when I can. Typically I’ll take a couple hours to myself to either go for a run or walk, fish, watch a movie, and just clear my mind to relax.
Tell us something that most people don’t know about you
“Personality wise, there’s not much that people don’t know about me. I’m one of those people that if we have a good conversation once, I’ll open up about anything to you.Fun facts that some people may not know is I was the winning contestant on an action-adventure show when I was a teenager, and I lived in Costa Rica for 2 years in High School.”
How did you come up with the idea for your product and what made you “go for it”
GoFish Cam was an idea that came to fruition during a trip in Trinidad. While watching the locals fish off the back of a Catamaran, they suddenly got a big one on the hook! After battling it for about 10 minutes the fish got off leaving the locals to debate about what kind of fish was it, how big was it, should we go back? That was when the ‘Aha!’ moment struck – “Why can’t you be able to answer those questions?”
What made you decide to get venture capital and not do a crowdfunding campaign?
We decided to go the route of both. We are raising a seed round currently but decided to launch via Kickstarter to not only help in funding but to help prove market demand as well.
What is the best decision you’ve ever made with your product (financial, emotional, educational) that led to the product we’re experiencing today?
The best decision ever made with the product was taking it to the consumers to find out their feedback and then working to enhance every aspect of the camera to fit their wants. It’s not just a cool feeling creating a product that other people want, but when kids start asking their parents for it as a birthday gift or a holiday gift, that’s when you know you’ve created something pretty neat.
Where do you see your company or your company’s focus in 1-2 years?
I see our company releasing version 1 of the product into market, recognition in the fishing community, and being available in stores. Our focus for the next 1-2 years will be to build a brand around the product and keep enhancing our technology to further enhance the angler experience.
“The best decision ever made with the product was taking it to the consumers to find out their feedback and then working to enhance every aspect of the camera to fit their wants.”
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heartache, what would you tell yourself?
Make sure you take your time and work out every detail. Don’t be afraid to ask when you don’t know rather than assume. Don’t be nervous about making mistakes, they’re stepping stones and ways to learn. Also, get a lot of sleep now because you’re in for one busy ride!
Who has been the biggest influence on your life and work and why?
My brother has been the biggest influence for me. Growing up I always looked up to him; he’s always been a mentor in making life decisions, and now recently has become a mentor and partner in business. He’s very driven and put together, and has learnt a lot from trial and error in his life. I’m fortunate to have him guide me and help me learn without coming across similar errors.
Any tips for aspiring entrepreneurs on how to facilitate a successful financing campaign?
“It’s a lot of work – I used to think people just put products on crowdfunding websites and if they were popular they were popular. After a lot of research, I’m glad I didn’t go into the process so blindly – running a crowdfund is a full time job; you need to be very engaging to your backers, build a social media following, market out the campaign through all medias, and make sure you put the effort into making a nice looking smooth campaign together.”
What do you see as the biggest advancement in your technology sector over the next 5-10 years?
I think underwater WiFi capability allowing for streaming underwater will be the biggest advancement. We are keeping close ties with researchers in this field to make sure when at that stage, we can incorporate it into our technology.
What do you see as the biggest risk in your technology sector over the next 5-10 years?
I think the biggest risk will be to incorporate all the technology and features we have planned whilst maintaining the size ratio appropriate for fishing.
Thank you for your time, Brandon!
Wrapping it up
The GoFish Cam definitely looks like a very promising product for hardcore fishermen and hobby anglers alike.