Indienogo: Worst Crowdfunding Campaigns This Week

The Good, The Bad, And The Worst

For some campaigns, it’s been a very good past few weeks in crowdfundingland. We saw the highly anticipated Pebble Time raise over a million dollars (USD) in just a few hours; the Kickstarter campaign currently sits at over ten million with several weeks to go and is now the fifth most successful crowdfunding ask in history. We also saw the Flow Hive blast past the three million (USD) mark in a few days; that campaign has over a month left. Clearly, when consumers want something, they throw their full support behind it.

Unfortunately, that’s not the case for these three campaigns. While the public doesn’t always know a bad idea when it sees one, it seems to be having serious doubts about the following products.

No Flood Tub


The premise is simple: you don’t want your tub to overflow while you’re filling it up, but you also have stuff to do. The No Flood Tub app (projected to be available for both iOS and Android) lets you know when your tub is getting close to being full so that you can stop what you’re doing and turn off the water. It makes sense, but there are some serious gaps in the logic of this one. First of all, it’s not clear how the app will know that the tub is full; we assume there’s a sensor, but there’s no mention of one. Next, most tubs have an overflow gasket to start draining if the level gets up too high, so an app is a bit redundant. Finally, how hard it is to check on the tub every few minutes? Raising $30,000 USD to develop an app that does this for you seems excessive. You can always set a timer on your smart phone so that you remember to go check. And honestly, if your house is so big that you can’t get to the bathroom in time, you can probably spend some money to hire a bath concierge.

20150224063837-1005156_10201554599610152_277906016_nMummy’s Beat

You can’t blame entrepreneurs for trying to capitalise on the baby gear craze. New parents want the best for their little ones, and they’ll do whatever they need to do and spend whatever they need to spend to have a happy baby and a quiet night. The Mummy’s Beat is a small audio player that can record and play back a mother’s unique heartbeat, the sound of which presumably comforts an infant. It’s a good idea in theory, but as any parent who subscribes to the attachment point of view can tell you, all this does is discourage real mother-baby bonding. Instead of playing the sound of the mother’s heartbeat when a baby is fussy, why not encourage the mother to hold her child instead? This is what the baby really wants; the recorded audio is a poor substitute. The campaign’s £30,000 goal has so far been met with lackluster support.


How many hours have you lost in an airport waiting for a connecting flight that’s been delayed? Have you wished that you could just leave the airport for a while and explore the city you’re stuck in? Mzuzo is an app that aims to help users get the most of their layover cities in their time between flights. You tell it where you are and how much time you have, and it makes suggestions for stuff you can ryvvmlhxr1inakslqdeedo. There are, of course, a few problems with this. First, with airport security currently being what it is, you’d have to have a pretty wide window of time to leave the airport and come back to re-do the security process. You’d also need time to get to and from the tourist spots that Mzuzo recommends; airports are typically on the outskirts of big cities, and it’s not like you can just walk next door to see a landmark or museum. And, travelling is tiresome. After shuttling about from destination to destination all day, many travellers don’t have the energy to do additional exploring. A noble idea, for sure, but Mzuzo’s $79,000 USD campaign is off to an extremely slow start.

Check back next week for some more questionable Indienogo campaigns.

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