e-Commerce Talk: What Can You Do With Unsold Gadgets?
Mistakes can happen when you run an e-commerce venture selling gadgets to people all over the world. One of those mistakes is overestimating the appeal of a particular product. You could find yourself in the unfortunate position of having to deal with a large wholesale order of gadgets that simply are not moving as fast as you want them to.
There will come a time when you’ll have to ask yourself what to do with these unsold gadgets. If it does, here are a few options that you have at your disposal:
1. Slash Prices and Hold Special Sales
A good, old-fashioned garage sale is always a good way to move unsold gadgets. Cutting prices by 20% during a limited-time sale can help entice budget-conscious consumers to splurge a little bit.
You may, however, want to hold special sales commemorating certain holidays. Summer, Back-to-School, Winter, Christmas, New Year – whatever special occasion you can match up to. You can take advantage of the festive mood of these occasions to drum up interest in your wares.
2. Give Away as Freebies to Sweeten Deals
If you still have gadgets left over after sales, you can use them to make existing products more attractive. You could focus marketing a more popular product, but you could also offer unsold products to help convince buyers to seal the deal.
The best thing you can do here is to bundle products to match a particular theme. Office supplies, school packs, party goods, home maintenance, wedding packages – organize the bundles so the gadgets complement one another.
3. Find “Liquidators” That Will Buy Your Gadgets
Some resellers make a living by buying gadgets wholesale, stripping off labels, and reselling them as standalone products. These ‘liquidators’ will offer a pittance and you will sell at a loss, but at least you’ll get some of your money back.
This option is a pretty drastic measure for any e-commerce venture, and should be a last resort if you can no longer sell the gadgets yourself. The advantage here is that you can negotiate for the liquidators to haul your gadgets away for you. That, and you get some money in return for your goods.
4. Donate to Charities or Struggling Organizations
You can always opt to help your local communities by simply giving away gadgets you can’t sell. This move can win some goodwill and can help make life a little easier for those who need help the most. You’d be surprised at what you can do.
On the more pragmatic side of things, you may end up getting a few tax cuts as a result of your donations. You’ll have to talk to an accountant in your area to identify your options. You will surely have to sign off a few documents and go through the proper channels in order to avail of any possible tax cuts.
5. Send to Recycling Centers for Disposal
And last but definitely not the least, you can always hunt around for recycling centers that will accept your gadgets. You gain next to nothing from such a move, but you could save more money in the long run since you won’t have to pay for storing products that are not moving.
Actually, this is the only option you have when it comes to downright disposal of unsold gadgets. You can’t just throw them out with the trash, as this will oftentimes get you in trouble with the local government.You already have enough problems with unsold goods, and you don’t need to compound those problems with legal and regulatory issues.
One quick tip: if you want to avoid the risks of stocking up on unsold products, why not try out dropshipping? Some wholesalers accept individual orders from your buyers, and they’ll be the ones responsible for shipping out said gadgets. It’s a useful measure for testing out the popularity of gadgets before committing to a wholesale purchase for your e-commerce venture!