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Blu: Smartwatch and Smartphone Combined

Blu: Part Watch, Part Phone, All Bendable

More Than A Watch

There’s a new product in development, and it’s called Blu. No not, Blu as in Blu-ray, and not Blu as in the American hip hop artist either. This is a new tech wearable, and many would be inclined to call it a smart watch. However, that’s misleading.

Blu is not a watch. It’s actually a smartphone that you can wear on your wrist. We all knew that bendable displays were going to be coming on the market soon enough, so the look and functionality of Blu shouldn’t be a total surprise. However, maybe we did not realise the full wearable potential of bendable displays. Thankfully, the developers of Blu did.

Smartphone, Reimagined

Blu is a full-fledged smartphone with a bendable, five inch by two inch OLED (that’s organic light emitting diode) display that fits perfectly on your wrist. Powered by a flexible thin film battery, it’s a top of the line Android device with a Qualcomm chipset and 2 GB of RAM, so any current Android apps will run on it just fine. Blu is durable, too, protected by flexible “Willow” gorilla glass.


Want to listen to music, voice calls on speaker, or other audio? Clear and crisp sound emits from all over Blu through invisible speakers. But perhaps what’s most impressive about Blu is that it’s waterproof; your days of resting your soaked smartphone in uncooked rice may be, thankfully, over.

Moves With You

When you wear a watch on your wrist, you need to orient it so that the face is easy to see. But there’s no need to do that with Blu — it orients itself. It works using proprietary gesture orientation, so that no matter how your wrist is turned, you’ll always be able to see what time it is and access other information quickly and easily.


d1eef7a1659e93f3e2e6e6256beda4ac_largeOne elegant feature of Blu is its side light bar notifications. These change colour if you have an incoming call, an unread text, or one of any number of adjustments. And, when you’re in standby mode, you can match the side lightbar to whatever you’d like: your clothes, your personality, whatever!

Asking a Lot, Getting a Little

The developers of Blu are from Australia, and they’re in the midst of a Kickstarter campaign to raise the funds needed to finish Blu and bring it to market. Despite Blu’s impressive design and myriad features, though, it’s unfortunately been met with minimal support. As of this writing, they had raised just over 5% of their $600,000 AUD goal, and there are just three weeks to go.

Blue may be asking too much of potential supporters; it may be too soon for consumers to be willing to throw their support behind a product like this. Despite its wearable function, Blue does still look a bit clunky. It won’t be cheap, either, when the super early bird price of $199 AUD becomes a whopping $799 AUD retail. (That’s around £400.) Blu is certainly an inkling of what we can expect from smart phones in the near future. This may not be the bendable smartphone that gets the crowd’s support, but it’s likely that a bendable phone will be funded before long.

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