My name is Igor Mikhnenko. I’m a Co-Founder and Design Director of NotAnotherOne, creators of Atmotube. Atmotube is portable air pollution monitor, that detects wide range of Volatile Organic Compounds, measures Temperature and Humidity. It was created to raise awareness about air pollution and help people make right choices in their daily life.
Tell us a bit about yourself. Who are you and what do you do?
Prior to NotAnotherOne I was leading mechanical design, UX design and design language development for Yotaphone (Golden Lion prize in the Innovation category at the Cannes Lions International Festival of Creativity) Portable Routers and Modems at Yota (biggest Russian LTE operator). Was responsible for branding, UX and UI solutions for Yota devices, Yota, PSD2HTML and OUTLINE2DESIGN. I’m am also an author of various design and product patents.
I was leading mechanical design, UX design and design language development for Yotaphone (Golden Lion prize in the Innovation category at the Cannes Lions International Festival of Creativity) Portable Routers and Modems at Yota (biggest Russian LTE operator).
What does a typical day in your life look like?
Having a company in San-Francisco, SW development in Russia and manufacturing in China i have to be always on a move. So most of days vary and there is no fixed blueprint on 1 day scenario. Sometimes it’s fun sometimes exhausting but still quite inspiring and productive.
Tell us something that most people don’t know about you
My Facebook activity unveils most of my interests… So if someone is really interested to know me better you’re welcome to follow 🙂
How did you come up with the idea for your product and what made you “go for it?”
We’ve been developing different products for clients for years and at some point we realized that we have enough resources to make our own product. But it had to be something that would make an impact on the industry, affected human behavior and made some change to the better.
We traveled to China a lot and everybody knows that air pollution is a huge problem there. So having connection to different sensors manufacturers and innovative technology producers we have always been aware about upcoming trends and possible solutions to some uprising problems. Puzzle made clear for us and the concept of Atmotube was born.
What made you decide to go with crowdfunding (or venture capital)?
Crowdfunding is a great platform to test your ideas and find your target group of customers. Plus in our ecosystem we had a couple of guys who already used crowdfunding to kick off their projects and their experience was quite positive.
What is the best decision you’ve ever made with your product (financial, emotional, educational) that led to the product we’re experiencing today?
Since the product is not the market yet I guess best decision are yet to come.
Where do you see your company or your company’s focus in 1-2 years?
Environment of course and collaboration with air quality related organizations. We already have a great feedback from our backers so we are already planning features for the next generation of Atmotube and launching R&D for future sensors.
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heartache, what would you tell yourself?
Run Forest, Run… or never miss your GYM and take care about your diet. Surprised? 🙂 Being a mortal creatures (so far) our physical well being is all that we are, so if you are exhausted it will lead to wrong thinking and under-productivity and at the end will affect your business and life.
Never miss your GYM and take care about your diet. Surprised? 🙂
Who has been the biggest influence on your life and work and why?
Tought to answer but i guess it were books of Desmond Morris, Stephen Hawking and Aubrey de Grey. These scientist facilitated my interest to topics they cover and made me think a bit broader i would say.
Any tips for aspiring entrepreneurs on how to facilitate a successful financing campaign?
There are tons of literature written about this topic. I don’t think i’m able to add something on top of it rather than say that most of what’s written is true.
What do you see as the biggest advancement in your technology sector over the next 5-10 years?
Miniaturisation and battery lifetime these are 2 major stumbling blocks on way to advancement in most tech sectors.
What do you see as the biggest risk in your technology sector over the next 5-10 years?